About

Welcome to The Art of Fitness & Life, a home for individuals and businesses to use wellness as the impetus for growth and expansion in all facets of life.

about me

Your health is an investment, not an expense.

Unfortunately, the narrative above is often times flipped the other way around.

To get everything done, many busy entrepreneurs, executives, high-performers, and business owners end up sacrificing their health for the growth of their business and career success. Working at a breakneck pace without proper attention to their well-being begins to take a toll on their bodies.

Weight gain. Lethargy. Poor sleep. Foggy cognition. Irritability. Not loving what you see in the mirror despite the career success. 

You know you should be eating better instead of opting for convenience and junk food. You know exercise is important. You know sleep is important. You know family and relationships are important.

But you struggle to find the time, consistency, motivation, strategy, and energy to do it. Running a business, making an impact, maintaining enriching relationships, and leading others while maintaining optimal health is tough.

With that said, following the typical model of hustle at all cost and placing health on the back burner is working backward.

Think about it:

Eventually, you’ll have all the resources in the world, but a decreased quality of life to enjoy it.

And this is why the Art of Fitness & Life exists.

What’s the Art of Fitness & Life

The mission is simple: help and inspire busy individuals and businesses to become healthy & fit while improving their performance in all aspects of life. To get out of survivor mode, “just getting by”, and merely existing to thriving in all aspects of life.

This often times leads to helping busy entrepreneurs, executives, high-performers, leaders, business owners, and other ambitious professionals transforming their mind and body through health & wellness, which serves as their impetus for growth and expansion in all other facets of their life.

And on an organizational level, the AFL helps businesses & teams transform their culture and company through health and wellness, which serves as their impetus to creating a greater impact on their industry and in the world.

I understand that many unique problems exist as a busy professional, but these 3 key challenges are ones felt by the majority of busy individuals:

  • Struggling with creating the time to exercise & eat healthy along with staying consistent
  • Not giving enough attention to stress management & boundaries
  • Knowing that sleep is important, but yet sacrifice it for more “hustling, grinding, & working”

To solve these frustrations, I created a plethora of programs & systems that create:

  • Easily applicable systems for healthy eating & building your desired body
  • Simple strategies that leave you motivated & recharged
  • An ROI that ensures you double your energy & feel unstoppable

And on an organizational level, I help companies & teams create:

  • Easily applicable systems for stress management
  • Simple strategies that leave their company motivated & recharged to create greater impact
  • An ROI that ensures healthier & higher performing employees—thus improving their bottom line

Who am I?

I’m Julian Hayes II, founder of The Art of Fitness & Life.

Over 10 years ago, my fascination with the human body, nutrition, sleep, and psychology started. This led me to medical school while also obtaining a Masters in Biological & Physical Sciences in addition to my other studies. Realizing I had a deeper calling, I left the pursuit of medicine behind after one year and started the AFL.

I’m now a health & wellness consultant, a nutrition coach, a sleep science coach, and author of the book ‘Body Architect: A Real-World Guide to Ignite Your Fitness, Look Awesome Naked, Quiet the Inner Voices of Self-Doubt, & Design a Lifestyle on Your Own Terms’.

I have a weekly column at Inc. In addition to that, I’m a frequent contributor to Bodybuilding.com, Success, Entrepreneur, The Good Men Project, MindBodyGreen, The Huff Post, and have been featured over on Fox News, Business Insider, & The Chicago Tribune on occasion along with contributing columns locally to The Nashville Business Journal and occasionally appearing on television.

black panther
“I forgot to mention that I moonlight as a superhero”

However, it wasn’t all kittens and sunshine for me when it comes to juggling fitness with business and a personal life.Maintaining excellent fitness and habits at 23 with few-to-no responsibilities on most days is one thing. But, now at 31 and in the process of making my difference in the world through writing, speaking, and coaching others—the degree of difficulty has risen.

Maintaining excellent fitness and habits at 23 with few-to-no responsibilities on most days is one thing. But, now at 31 and in the process of making my difference in the world through writing, speaking, and coaching others—the degree of difficulty has risen.

In fact, I highly struggled with the transition of running a business while maintaining optimal health initially. I gained weight, experienced depression, terrible sleep, foggy brain, and had poor energy levels which lead to an over-reliance on caffeine all-in-the name of growing and creating.

Little did I know that I was only showing up to the world with half of my potential.

My “aha” moment came after realizing that I was a shell of myself and that my health is truly an investment, not an expense. Sacrificing my health for the growth of my business and pursuit of career success is working backward. I would potentially have all the resources in the world, but a decreased quality of life to enjoy it. Not to mention, I wouldn’t have optimal health so I wouldn’t be as effective in making my impact in the world with a decreased quality of health.

And this is what led to my mission of helping busy entrepreneurs, executives, high-performers and business owners transform their mind and body through health & wellness. Because not only does fitness serve as an excellent impetus for growth and expansion in their life, but it will also optimize their mind and body. 

I believe that as entrepreneurs, executives, high-performers, and business owners, we have the power to make a significant contribution to the world. But it starts with our health. My personal goal is to help and inspire one million people over the next decade. Helping and inspiring others to treat health as an investment means that there will be more people out there with extra energy and vitality to impact the world in a more effective way.

To carry this mission out, I provide 1-on-1 high-level coaching tailored uniquely to the individual along with providing various online courses to help in different aspects of health. And on an organizational level, I provide consulting through on-site workshops, on-site coaching, and online courses aimed at creating healthier and more productive company cultures.

I combine all of my academic experiences with my real-world experiences of working with men & women from all walks of life to bring a unique, dynamic, and effective perspective that moves beyond the typical health & wellness model.

Some free gifts to get you started

If you would like to instantly reboot your health, Quick-Start Fitness Reboot Cheat Sheet for busy entrepreneurs, executives, and business owners (and also receive my FREE 7-day fitness makeover course).

If you’re a CEO, HR Executive, or someone else looking to make your company healthier, less stressed, and more productive (and thus improve your bottom line) —then download my free Quick-Start Wellness Initiative Cheat Sheet. No email required 😉

Download your FREE high-resolution poster with the 18 community principles.

For press & pubications—click here.