Welcome to The Art of Fitness & Life, a home for individuals who want to maximize their performance and impact in the world along with living a lifestyle by design, not default.

about me

Your health is an investment, not an expense.

Unfortunately, the narrative above is often times flipped the other way around.

To get everything done, many busy entrepreneurs, executives, high-performers, ambitious professionals, and business owners end up sacrificing their health for the growth of their business and career success. Working at a breakneck pace without proper attention to their well-being begins to take a toll on their bodies.

Weight gain. Lethargy. Poor sleep. Foggy cognition. Irritability. Not loving what you see in the mirror despite the career success and other external things. 

You know you should be eating better instead of opting for convenience and junk food. You know exercise is important. You know sleep is important. You know family and relationships are important.

But you struggle to find the time, consistency, motivation, strategy, and energy to do it. Running a business, making an impact, climbing the ranks within your company, maintaining enriching relationships, and leading others while maintaining optimal health is tough.

With that said, following the typical model of hustle at all cost and placing health on the back burner is working backward.

Think about it:

Eventually, you’ll have all the resources in the world, but a decreased quality of life to enjoy it.

And this is why the Art of Fitness & Life exists.

What’s the Art of Fitness & Life

The mission is simple: help and inspire busy individuals and companies to treat their health as an investment, not an expense. We want each individual and company as a whole to feel and to perform like a superhero.

No more of merely existing in “survivor mode” and “just getting by”. You can and deserve to exist in a high-performing state where you’re living a life by design instead of by default.

Health and fitness can serve as your impetus for growth and expansion in all other facets of your life.

With individuals, letting fitness become their impetus for growth and expansion leads to them improving as a partner, parent, leader, entrepreneur, executive, and artist—thus leading to creating their unique impact on the world.

With companies, letting fitness become their impetus for growth and expansion leads to them improving their workplace culture, emotional intelligence, performance, and mental well-being—thus leading to creating a greater impact on their industry and in the world.

I understand that many unique problems exist as a busy and ambitious professional, but these 3 key challenges are ones felt by the majority:

  • Struggling with creating the time to exercise & eat healthy along with staying consistent
  • Not giving enough attention to stress management, boundaries, and your own psychology
  • Knowing that sleep is important, but yet sacrificing it for more “hustling, grinding, & working”

To solve these frustrations, I created a plethora of programs & systems that create:

  • Easily applicable systems for healthy eating & building your desired body
  • Simple strategies that leave you motivated & recharged
  • An ROI that ensures you double your energy & feel unstoppable

And on an organizational level, I help companies & teams create:

  • Easily applicable systems for stress management and improving mental well-being
  • Simple strategies that leave their company motivated & recharged to create a greater impact
  • An ROI that ensures healthier & higher performing employees—thus improving their bottom line

Who am I?

I’m Julian Hayes II, Founder & CEO of The Art of Fitness & Life.

Over 10 years ago, my fascination with the human body, nutrition, sleep, and psychology started. This led me to medical school while also obtaining a Masters in Biological & Physical Sciences in addition to my other studies. Realizing I had a deeper calling, I left the pursuit of medicine behind after one year and started the AFL.

I’m now a health & fitness consultant, a nutrition coach, a sleep science coach, and author of the book ‘Body Architect: A Real-World Guide to Ignite Your Fitness, Look Awesome Naked, Quiet the Inner Voices of Self-Doubt, & Design a Lifestyle on Your Own Terms’.

I also have a weekly column at Inc. In addition to that, I’m a frequent contributor to Bodybuilding.com, Success, Entrepreneur, The Good Men Project, MindBodyGreen, The Huff Post, and have been featured over on Fox News, Business Insider, & The Chicago Tribune on occasion along with contributing columns locally to The Nashville Business Journal and occasionally appearing on television.

black panther
“I forgot to mention that I moonlight as a superhero”

However, it wasn’t all kittens and sunshine for me when it comes to juggling fitness with business and a personal life. Maintaining excellent fitness and habits at 23 with few-to-no responsibilities on most days is one thing. But, now at 31 and in the process of making my difference in the world through writing, speaking, and coaching others—the degree of difficulty has risen.

In fact, I highly struggled with the transition of running a business while maintaining optimal health initially. I gained weight, experienced mild depression, existed with terrible sleep, operated with a foggy brain, and had poor energy levels which lead to an over-reliance on caffeine all-in-the name of growing and creating.

Little did I know that I was only showing up to the world with half of my potential.

My “aha” moment came after realizing that I was a shell of myself and that my health is truly an investment, not an expense. Sacrificing my health for the growth of my business and pursuit of career success is working backward. I would potentially have all the resources in the world, but a decreased quality of life to enjoy it. Not to mention, I wouldn’t have optimal health so I wouldn’t be as effective in making my impact in the world with a decreased quality of health.

I would potentially have all the resources in the world, but a decreased quality of life to enjoy it. Not to mention, I wouldn’t have optimal health so I wouldn’t be as effective in making my impact in the world with a decreased quality of health.

And this is what led to my mission of helping and inspiring busy individuals to transform their life through health & fitness. 

I believe each of us has a unique superpower to share and impact the world with. But, making a significant contribution to the world starts with taking care of our own health. You can’t fill other peoples bucket until your own bucket is overflowing.

My personal goal is to help and inspire one million people over the next decade. Helping and inspiring others to treat their health as an investment means that there will be more people out there with extra energy and vitality to use their unique superpower—and thus impact the world in a more effective way.

Using inspirations from art, creativity, philosophy, superheroes, music, relationships, and psychology—I will create a world-class ecosystem that inspires you into taking action toward your health and ideal life.

I’ll cross-pollinate ideas from a wealth of disciplines, combine and recombine them into pieces that seamlessly mesh with various aspects of health. This will help you to understand how health and fitness are the centerpieces for many endeavors in our life along with it being helpful to achieving success in other areas of life.

Besides writing, I provide 1-on-1 high-level coaching tailored uniquely to the individual along with providing various online courses and ebooks to help in different aspects of health. And on an organizational level, I provide consulting through on-site training over a myriad of wellness topics, on-site coaching, and licensing courses aimed at creating healthier and more productive company cultures.

I combine all of my academic experiences with my real-world experiences of working with men & women from all walks of life to bring a unique, dynamic, and effective perspective that moves beyond the typical health & wellness model.

Some free gifts & info to get you started

If you’re a busy professional looking to simplify your approach to nutrition and working out, check out our Free Nutrition and Fitness Toolkit for Busy Professionals.

If you’re a CEO, HR Executive, or someone else looking to make your company healthier, less stressed, and more productive (and thus improve your bottom line) —then check-out my free Quick-Start Wellness Initiative Cheat Sheet. No email required 😉

Adding to that above, if you’re curious about how we can help create a superhero organization, then download our Capabilities Statement.

Here’s an FREE high-resolution poster with our 18 community principles.

For press & publications—click here.