78: All DNA Tests Aren’t Equal + Why Genetic Data Alone Isn’t Enough

All DNA Tests Aren’t Equal + Why Genetic Data Alone Isn’t Enough

Welcome to episode 78 of Optimal Health For Busy Entrepreneurs.

Genetic tests are becoming more and more popular. And with that popularity comes many options to the marketplace and many more opportunities to become confused. In this episode, I discuss why not all genetic tests are equal, plus key factors to consider when choosing a genetic test. Lastly, I’ll share why I’m not a fan of direct-to-consumer tests because of one big reason.


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In today’s episode, you’ll hear:

  • Why not all consumer-based genetic tests are the same
  • The unintentional but powerful downside people encounter with direct to consumer test
  • Why genetic data alone isn’t enough
  • And much, much more

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77: Frederick Benjamin Founder Michael James on Selling From The Trunk of His Car to Innovating The Men’s Grooming Space

Frederick Benjamin Founder Michael James on Selling From The Trunk of His Car to Innovating The Men’s Grooming Space

Welcome to episode 77 of Optimal Health For Busy Entrepreneurs.

We have Michael James, founder of Frederick Benjamin Grooming, stopping by for a fascinating discussion on creating a product from nothing and then getting it out to the market, and then adding more products while staying sane and emotionally stable.

For years, Michael James watched Black men lose hope in the grooming department. They felt powerless fighting their dry scalps, unsightly razor bumps, and held on to the belief that harmful, ineffective chemicals were their only option. So, Michael set out to find a better way. Inspired by his grandfather’s legacy—the original Frederick Benjamin —Michael developed a regimen of products to help every man sculpt his best self, no matter his style. Man or woman, this is a great conversation that represents the essence of entrepreneurship.


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Watch the episode here:


In today’s episode, you’ll hear:

  • Michael’s origin story and lessons from childhood
  • About whether it’s better to love to win or hate to lose more
  • Michael’s professional background that led to Frederick Benjamin
  • Michael’s mindset and initial hurdles to starting Frederick Benjamin
  • How Michael emotionally handled the uncertainty of launching a company
  • Advice for entrepreneurs on introducing a new product or service to the marketplace
  • Common mistakes that entrepreneurs make
  • Getting your first few customers
  • Why now is the time to be ramping up instead of pulling back
  • How Michael is managing life, family, and his own wellbeing
  • And much more

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76: Health Optimization Under 10 Minutes: 5 Unconventional Ways to Immediately Build a Smarter & Stronger Brain

Welcome to episode 76 of Optimal Health For Busy Entrepreneurs.

The viewpoint of fitness from the general population is just trying to look good naked and burning some fat. However, for the entrepreneur, cognitive fitness is paramount as well. You have to be mentally sharp every day because a lot is riding on your everyday decisions. While mapping your brain along with other tech-oriented solutions are great, you don’t have to wait for those to forge a smarter and stronger brain. You can start today.


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In today’s episode, you’ll hear:

  • 5 simple and unconventional ways to immediately bolster your brain

Resources featured in this episode:


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