48: Crowd Cow CEO & Co-Founder Joe Heitzeberg on Taking the Mystery Out of Your Meat and Redefining an Industry

Crowd Cow CEO & Co-Founder Joe Heitzeberg on Taking the Mystery Out of Your Meat and Redefining an Industry

Welcome to episode 48 of Optimal Health For Busy Entrepreneurs.

We have Joe Heitzeberg, CEO and co-founder of Crowd Cow, stopping by for a fascinating discussion about the meat commodity industry and leading a company.

Crowd Cow is a company offering the most comprehensive assortment of local, sustainable, and premium meat and seafood direct from the producer, delivered to your door. Meat, and in general, the food we eat is something we take for granted. However, there’s a large ecosystem of people (and the environment) that’s being affected—and not to mention our health. In today’s episode, we go over this along with a slew of other topics surrounding this area of focus.

Prior to Crowd Cow, Joe was the co-founder and President of Madrona Venture Labs, a startup incubator, and was the co-founder and CEO of MediaPiston (acquired by UpWork in 2012, IPO in 2018) and Snapvine (acquired by WhitePages in 2008). Joe graduated from the University of Washington with a degree in Computer Science and has an MBA from MIT.

Listen to the episode here:


In today’s episode, you’ll learn:

  • Joe’s origin story
  • Why meat isn’t just about your health—there’s a much bigger picture
  • Where the quality of your meat is from
  • What they aren’t telling you about the wild-caught vs. farm-raised salmon discussion
  • How to determine if your farm-raised salmon is ok
  • The problem with the commodity meat system
  • Initial hurdles to changing our relationship with the standard meat and food system
  • Initial difficulties with starting Crowd Cow
  • How Crowd Cow uniquely packages and sends their food
  • How they offset greenhouse gases
  • Advice for entrepreneurs during challenging times
  • How Joe and Crowd Cow have adapted to the changing times
  • The decision process for bringing on different cuts and meats (this is transferable to your business)
  • How Joe maintains his well-being
  • What’s Joe’s definition of success
  • Plus much more

Resources featured in this episode:

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47: Weight Loss for Busy Entrepreneurs Part VI: 5 Signs You’re Making Progress Despite What Your Scale Says

Weight Loss for Busy Entrepreneurs Part VI: 5 Signs You’re Making Progress Despite What Your Scale Says

Welcome to episode 47 of Optimal Health For Busy Entrepreneurs.

In the sixth and final installment of the “Weight Loss for Busy Entrepreneurs” series, I’m sharing with you a pivotal concept that if not utilized, can cause you to fall short of your fitness goals.

This concept I’m talking about is implementing and utilizing the “intangibles.”

Often times, people use the scale as their barometer of progress. But the scale won’t see progress immediately and this leaves you vulnerable to questioning your plan and eventually abandoning it. In this episode, I’m sharing a more effective manner on how to go about assessing your progress.

Listen to the episode here:


In today’s episode, you’ll learn:

  • Why your weight fluctuates
  • How much fat you can expect to lose weekly
  • What are the intangibles of fitness
  • 5 signs you’re making progress despite what the scale says
  • And much more

Resources featured in this episode:

  • Email me
  • Join our free health optimization newsletter to start becoming mentally, emotionally, and physically superior to the normal human being afl.social/join
  • If you’re ready to create a flourishing and thriving life and human system, set up your initial consultation by clicking on this link here.
  • Connect with me on Twitter
  • Connect with me on LinkedIn
  • Get your WHOOP device and get the first month free

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46: Weight Loss for Busy Entrepreneurs Part V: An Architectural Approach to Designing World-Class Workouts

Weight Loss for Busy Entrepreneurs Part V: An Architectural Approach to Designing World-Class Workouts

Welcome to episode 46 of Optimal Health For Busy Entrepreneurs.

As Steve Jobs states: “Design is not just what it looks like and feels like. Design is how it works.” And in the fifth installment of the 6-part “Weight Loss for Busy Entrepreneurs” series, I’m sharing with you a comprehensive approach for how to go about your workouts.

Most people approach their training randomly and just do a bunch of “stuff” and then wonder why they look the same (or even worse) a year later. You know how to layout a weight loss campaign.

Now it’s time to learn how to approach your workouts. After today’s episode, you’ll learn the five steps to creating world-class workouts.

Listen to the episode here:


In today’s episode, you’ll learn:

  • The philosophy behind effective and efficient training programs
  • The 5 essential steps to creating world-class workouts
  • Examples of highly effective workouts that help you build muscle, lose fat, and boost your performance
  • 5 principles to keep in mind as you go about your workouts
  • And much more

Resources featured in this episode:

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