77: Frederick Benjamin Founder Michael James on Selling From The Trunk of His Car to Innovating The Men’s Grooming Space

Frederick Benjamin Founder Michael James on Selling From The Trunk of His Car to Innovating The Men’s Grooming Space

Welcome to episode 77 of Optimal Health For Busy Entrepreneurs.

We have Michael James, founder of Frederick Benjamin Grooming, stopping by for a fascinating discussion on creating a product from nothing and then getting it out to the market, and then adding more products while staying sane and emotionally stable.

For years, Michael James watched Black men lose hope in the grooming department. They felt powerless fighting their dry scalps, unsightly razor bumps, and held on to the belief that harmful, ineffective chemicals were their only option. So, Michael set out to find a better way. Inspired by his grandfather’s legacy—the original Frederick Benjamin —Michael developed a regimen of products to help every man sculpt his best self, no matter his style. Man or woman, this is a great conversation that represents the essence of entrepreneurship.


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In today’s episode, you’ll hear:

  • Michael’s origin story and lessons from childhood
  • About whether it’s better to love to win or hate to lose more
  • Michael’s professional background that led to Frederick Benjamin
  • Michael’s mindset and initial hurdles to starting Frederick Benjamin
  • How Michael emotionally handled the uncertainty of launching a company
  • Advice for entrepreneurs on introducing a new product or service to the marketplace
  • Common mistakes that entrepreneurs make
  • Getting your first few customers
  • Why now is the time to be ramping up instead of pulling back
  • How Michael is managing life, family, and his own wellbeing
  • And much more

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76: Health Optimization Under 10 Minutes: 5 Unconventional Ways to Immediately Build a Smarter & Stronger Brain

Welcome to episode 76 of Optimal Health For Busy Entrepreneurs.

The viewpoint of fitness from the general population is just trying to look good naked and burning some fat. However, for the entrepreneur, cognitive fitness is paramount as well. You have to be mentally sharp every day because a lot is riding on your everyday decisions. While mapping your brain along with other tech-oriented solutions are great, you don’t have to wait for those to forge a smarter and stronger brain. You can start today.


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In today’s episode, you’ll hear:

  • 5 simple and unconventional ways to immediately bolster your brain

Resources featured in this episode:


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75: Serial Entrepreneur, Co-Founder & CEO of CLMBR Avrum Elmakis on Innovating The Fitness Industry

Welcome to episode 75 of Optimal Health For Busy Entrepreneurs.

We have Avrum Elmakis, serial entrepreneur, Co-Founder, and CEO of CLMBR stopping by for a fascinating discussion on innovating the connected fitness category along with navigating business during a pandemic. CLMBR is a connected vertical climbing machine that offers a unique combination of high-intensity cardio, resistance strength training, and connected technology. CLMBR has already landed big-time investors such as Jay-Z, Pitbull, and Novak Djokovic.


Listen to the episode here:

Never miss an episode by subscribing over at Apple Podcasts, Spotify, Stitcher, Google Podcasts, Youtube, or by RSS


In today’s episode, you’ll hear:

  • Avrum’s origin story
  • Key lessons and insights from Avrum’s first jobs
  • What Avrum looks for when it comes to investing in businesses
  • Key ingredients to starting a successful business
  • The origins and motivations for CLMBR
  • How to introduce a service or product that isn’t common to the market
  • How Avrum got Jay-Z and many other entertainers and influencers on board with CLMBR
  • How Avrum built a successful business during the financial recession (and is using those tools to build one during the current pandemic)
  • How to navigate (and grow) your business during a pandemic
  • Advice on how to stay mentally and emotionally locked-in during today’s times
  • How Avrum approaches his health and well being
  • And much more

Resources featured in this episode:


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