I’m Julian Hayes II and I’m about to take you on a brief—but significant journey.
I’m an author, health & fitness consultant and coach along with being a speaker. I approach health and fitness the same way as an architect views his craft. I plan, design, and oversee the construction of an individuals goals in life and fitness. Fitness isn't just about the physical aspect, there's a emotional, mental, and spiritual aspect that needs attention.
I’ve had the honor of being featured in leading publications such as…Bodybuilding.com, Entrepreneur Magazine, Inc Magazine, Success Magazine, Fox News, The Chicago Tribune, The Huffington Post, The Good Men Project, and MindBodyGreen to name a few along with making occasional TV appearances.
More important than credentials—I’ve been in your situation. Contrary to most beliefs, being a fitness professional doesn’t exempt you from everyday struggles. My fitness journey has been far from ‘kittens, sunshine, and happy dances’.
I’ve suffered from food phobias, insane food guilt, shame, body image issues, low self-esteem, and depression.
I’ve fallen for the low-to-no carb fad diets. I’ve lost a lot of weekends, missed out on relationships and experiences with friends due to ‘staying on top of my macros’ and ‘keeping my diet clean’. I’ve even fallen for the ‘voodoo magic supplement’ schemes that marketers push in our faces everyday. I've reached low body fat percentages at times, but was miserable because my emotional, mental, and spiritual fitness wasn't taken into account.
Fortunately, all of the darkness and nonsense is in the past. I’ve learned through personal struggles and coaching clients on how to help others avoid traveling down that dark, confusing, and frustrating road.
What if I told you that some of the most popular fitness advice is completely false?